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Research papers

Effective quality

The BBC World Service has been developing a series of performance indicators which permit its activities to be assessed, particularly in comparison with its major competitors in the international radio broadcasting arena. Some of these address...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Allen Cooper, Graham Mytton, Peter Stratton
Company: British Broadcasting Corporation (BBC)
May 1, 1994
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Citation

Cooper, Mytton and Stratton (1994a, May 01). Effective quality. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/effective-quality


Research papers

Global audiences

This paper is in two sections. First we will give an account of audience measurement research commissioned by the BBC World Service in many different countries around the world. We will outline the purposes of this research, describe how it is...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Graham Mytton, Allen Cooper
June 15, 1992
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Citation

Mytton and Cooper (1992a, June 15). Global audiences. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/global-audiences